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Methodology

How we run an AI rollout.

Every Magentic engagement follows a 6-step arc: Strategy → Build → Integration → Rollout → Change Management → Reinforcement. The shape adapts to your tier and scale, but the bones are the same — because skipping a step is how AI projects die.

  1. Strategy

    AI opportunity assessment + 90-day roadmap, ranked by ROI.

  2. Build

    We design and build the AI workflows, agents, and automations — hands-on, not handed off offshore.

  3. Integration

    Wired into your existing stack: CRM, ticketing, document systems, ERP, whatever you already run.

  4. Rollout

    Phased deployment to pilot cohorts first, then scaled — sequenced to your business calendar.

  5. Change Management

    Prosci®-ADKAR program tailored to your culture, your roles, and your adoption blockers.

  6. Reinforcement

    30/60/90 dashboards, manager check-ins, and retainer support so the change sticks.

How we do it: Prosci®-ADKAR, applied to AI.

Prosci®-ADKAR — the gold-standard 5-step framework for change management: Awareness, Desire, Knowledge, Ability, Reinforcement. Here's what it looks like when you apply it to an AI rollout.

  1. A
    Awareness

    Why this change is happening, in their words. If your team doesn't know why you're rolling out AI, they'll assume it's to replace them. Awareness is the first lever.

    Step 1
  2. D
    Desire

    What's in it for them, individually. Adoption isn't compliance. People have to want the new way. We design the WIIFM into every rollout.

    Step 2
  3. K
    Knowledge

    How to actually use the tools. Training that's specific to their workflow, not a generic prompt course. Sandbox time, paired sessions, peer champions.

    Step 3
  4. A
    Ability

    Doing it in real conditions, not in training. We measure ability the only way that matters: are people using it on real work, unsupervised?

    Step 4
  5. R
    Reinforcement

    Making the change stick. 30/60/90 dashboards, manager check-ins, peer recognition. Without reinforcement, every rollout regresses.

    Step 5

How we drive success.

Every Magentic engagement starts the same way: our team goes in, listens, and understands what success looks like in your words. Not ours. Not a template.

Then we tie clear, measurable operational outcomes — adoption rates, efficiency gains, change-readiness indicators, time-to-value — to the rollout we build. Success isn't a slide deck or a milestone hit on time. It's a number on your dashboard that wasn't there before.

We hold ourselves accountable to that number. Every check-in, every retainer review, every reinforcement loop traces back to it. That discipline is the difference between an AI rollout that lands and one that drifts into the 95%.

Free playbook

Get the AI Adoption Playbook (PDF)

20 pages on the full AI rollout — strategy, build, integration, change, and reinforcement.

Download the Playbook →

Want to talk through your rollout?

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